favourite attires amongst Sourtheast Asian women and yet it appears that it is
only worn at special occasions such as weddings and parties and for the rest of
the days of the year it hangs in the wardrobe in its special designated spot. I
always did find it a pity that such beautiful creations are only worn a handful
of times. However, when I came across, what has taken the women of this region
and beyond by storm, i.e. the #100SareePact, I was completely blown away with
|The ladies behind the saree challenge|
started the #100sareepact?
Maudgal Kadam and Ally Matthan started the #100sareepact
television industry as a business journalist & director of programming.On
top of being the founder and director at WebTv, she is also an amateur
photographer, a yogini and a devoted mother.
brands Areev which is a bath and skincare line, and Ally Matthan Fragrances.
|Ally Matthan and Anju Maudgal Kadam wearing saree|
|An extract from their website where the ladies shared how they started the saree pact.|
started with an innocent nostalgic conversation between Anju and Ally about how
their sarees, which they refer to as their “beautiful hidden treasures” were
sitting in their closet, now and then aired out to keep them beautiful and
fresh but as dear as those sarees were, they were hardly worn. This phenomenon
is common among most modern women of this day and age actually. Due to the
hustle and bustle of modern life which involves studies, travelling and
working, the practice of wearing the ethnic clothing, saree is nearly lost.
reminiscing about the value of sarees in their minds, as each saree is so
special to the lady owning it that each saree is tied with a particular memory
and while chit chatting about this, the two ladies sealed a pact which is
basically that they will make an active effort to bring saree back into their
lives by wearing sarees 100 times that year. Therefore, if they wore saree two
to three times a week they will easily fill their quota.
below the first picture of Ally wearing saree for the 100 saree pact challenge:
|Ally Matthan’s first picture wearing saree doing the #100sareepact challenge
So what started as a whisper between two friends, spread around the social media such
as facebook and twitter with #100sareepact. The photographs of these two ladies
in sarees ignited a fire in other women from the region and around the world
with roots tied to saree. Ladies were not just wearing sarees and posting them
on facebook and twitter with the hashtag, rather they were captioning the
pictures revealing a bit of their past, how the sarees are special to them.
This movement made many revisit their past, whether it be with fondness,
sadness, love or pain.
photographs below of women doing the #100sareepact challenge and bringing saree
back to their lives by wearing saree to work and regular wear.
|#100Sareepact Day #73. Lady in beautiful bright yellow Lucknowi organdy saree|
|This awesome and sophisticated lady has outdone herself. this is her 110 times wearing saree this year.|
|Even lovely young Nishtha is doing the sareepact. Ladies look so beautiful in saree|
|This is Ms. Anjali Sharma’s 50th time wearing saree during the saree challenge and she’s overjoyed. Wearing saree makes a woman feel very special and beautiful|
|Lady in chundri saree in ash and purple on a tear shaped swing|
|Pug with a lady in purple and violet saree|
|Sophisticated lady in saree|
|Red raw silk saree picture|
|This challenge made her realise that chiffon sarees are not just for aunties, they can be trendy|
|Lady wearing offwhite saree with gold border|
|Lady wearing tussar silk saree in red and off white check for the #100sareepact challenge|
ladies I will also encourage you all to embrace is 6 yards of nostalgia and
wear the saree with love and passion. If you want you can send me your
photograph doing this challenge at my facebook page, “Saree Blouse Designs”.